Our Capabilities

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Communication Planning

                Establishing a road map for who, what, where, when, why and how you will deliver your content is essential to successful communication. We help you design a comprehensive communication plan that includes research, planning, audience development, strategies, tactics, messaging and evaluation. 

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Media Relations

Earning media has never been more important to your story than it is today. We help you build and cultivate relationships with journalists, writers, bloggers and community influencers, and position you as a subject matter expert and your messages as need-to-know information. 

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Reputation Management

              Shaping public perception is often in your control; protecting against negative sentiment may not be. We help you build mutually beneficial relationships with your audiences by managing both what you say and how you are being perceived.

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Social Media  

           Attracting attention and connecting with traditional and digital audiences are paramount today. We help identify those social platforms and partner with providers that make sense to your communication strategy, and develop compelling posts that drive interaction and engagement in support of your offline messaging.

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Thought Leadership

Building authenticity with audiences is critical to a brand. We focus on helping you develop your organization’s “center of expertise” around topics that underscore your talent, culture, mission, brand and services.

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Content Creation

Determining what to say is only half the equation. Uncovering your “voice” is also fundamental to developing a strong narrative. We help reveal your voice by developing consistent, substantive, relevant content that underscores your personality and attracts audiences to your brand promise.

 

Teresa provides invaluable counsel and reliable support to her partners. She is a true collaborator with an ardent commitment to her work.
— Paula J. King, employee education and development trainer, Optima Health, a subsidiary of Sentara Healthcare